Why You Need To Google Yourself Today

Why You Need To Google Yourself Today

Do you see your photo when you Google Yourself?

Have you ever tried to Google yourself and a photo of someone else with your name shows up? It may not seem like a big deal, but when a recent client told me her story I thought it was worth sharing.

She is a lawyer and she doesn’t have a photo of herself on her social media profiles or her website. The “hard goods”, the degrees and accomplishments, are listed but the “soft goods”, the photo, was missing. She didn’t think it was a big deal until she received a panicked phone call from a client saying, “I Googled you and I didn’t see your photo. I could only find some other woman who doesn’t look professional and I am afraid opposing council will look you up and find the other person’s photo and they won’t take our case seriously.”

Have you Googled yourself lately?

How to use your photos in your marketing.

3 Reasons Why You Need To Google Yourself Today

1. Prevent Misidentification – Make sure the photo of the ‘real’ you shows up on Google Search. If it doesn’t, be sure to add photos to your profiles.

2. Observe Your Brand – See what comes up when you search for your name or your company. Verify that your website and profiles populate on the first page.

3. Protect From Negativity – If there is negative content about someone with your same name you may not be able to remove all the content but you can raise your online profile by adding more content and pushing the other material down the page.

What do you find when you Google yourself?

Did you find that your website and social media profiles show up on the first page? Are all the articles and content related to the “real you”? And it is the “Real You” that is showing up or someone else with your same name?

What to do if your photo doesn’t appear when you Google Yourself?

Go ahead a try it now. If your photo doesn’t show up, see the link below on how to correct it. https://support.google.com/websearch/answer/175288?hl=en

Marketing Moment:

Your branding photo doesn’t have to be a standard head shot. Here is a great example of a how to be creative with your marketing.

Creative ways to use your photos

Before & After’s
That was then.. this is now. Updating your profile to meet you where you are today is empowering!

That was then.. This is now.. The before and after's

 

 

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