How To Hone Into Your Ideal Client

How To Hone Into Your Ideal Client

Are you a business owner writing blog posts and not sure who you are speaking to? When writing a blog post as with all your marketing it is vital that you are speaking to your ideal client.
Here is a snap shot of how Besty Kent, the founder and owner of Blog School, uses a photo of our mutual friend Marilyn Sygrove to “speak to” when writing her blog and working on her marketing.


When I read the words “Be Seen, Be Heard, Be Chosen” on Betsy Kent’s website, I knew we had to meet!

Our mutual friend, Marilyn Sygrove, recently introduced me to Betsy Kent. Marilyn is the founder of Sygrove Associates Design Group, which is an established and successful interior design firm in NYC. Betsy is the owner and founder of Be Visible Internet Marketing, Content Marketing and Blog School.

As a photographer, I work with women who need to expand their presence online by communicating to their clients how confident, friendly and approachable they are by conveying it with an image. So, I had the “Be Seen” part down…now I needed to learn from Betsy the “Be Heard and Be Chosen” parts.

As we began to share about our respective businesses Betsy said, “My approach revolves around one inherent truth: when you know exactly who you need to attract; when you have identified that person in minute detail; when you focus all your marketing efforts into attracting just him or her, your business will grow.” During Blog School Betsy helps business owners identify their ideal customers and then use the Internet to attract them. Her students report that her Ideal Customer Identification Solution (the first three modules of the course) is “transformational”.

It was then that she told me that she uses my headshot of Marilyn Sygrove when she writes her blogs.

“You use Marilyn’s photo to write your blog?” I asked, begging for more information!

Betsy proceeded to explain to me that when she sits down to write her blog posts she “acts as if her ideal customer is sitting across the desk from her and just having a conversation.” She acts as if she’s talking to Marilyn!

I asked Betsy why she chose Marilyn to represent her ideal client. She explained: “Marilyn is my ideal client because she launched and grew her successful company before the Internet even existed. She hadn’t realized the extent to which her potential clients were using the web to make decisions until the day she Googled and discovered that she was literally invisible. Marilyn let me hold her hand and together we decided on the needed changes. Today, she owns her category on the web!”

While working on Sygrove Associates’ online presence, Betsy wanted Marilyn to get a professional headshot. Marilyn chose Peek for the photography. Can you see the difference? Her new headshot exudes warmth, confidence, professionalism, and creativity. It’s no wonder that Marilyn’s business is thriving!

Before After


On the left, is the photo that Marilyn used to use for her professional image on Linked In. It was a low resolution file that got pixelated and not taken in a professional atmosphere.

On the right, is her updated image that conveys to her ideal clients that she is confident, friendly and professional.
Love, Marilyn…

Alyssa has extraordinary vision and the tools and expertise to realize that vision from her photo shoots. I needed a professional head shot (the most difficult type of photography because we are all so self critical) that reflected my style, warmth, charisma and all of the ideals I wanted to exude. Alyssa was able to get me there so naturally. We talked about wardrobe, she coached me on my stance, my expression and got me relaxed enough to to become that professional I was aiming to portray. Alyssa has a unique way of instantly becoming your best friend who only wants the best for you. She was patient, kind and fun. It was an incredible experience! I actually came away with multiple shots – so much more than I expected. I cannot recommend Alyssa highly enough for any type of portraiture.
Want to learn more about Blog School?

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